Privacy Policy

Effective Date: January 1, 2023

This Privacy Policy describes how TripDealsToday.com collects, uses, processes and shares personal information. We take this matter seriously and are committed to ensuring that your privacy is respected when you use our services. This Policy applies to visitors and users of our website and social media accounts.

Please review this privacy and cookies statement (“Statement”) carefully to learn about our privacy practices. We operate an online service that connects travelers (“you,” “your”) with travel services offered by third parties, including hotels, flights, holiday rentals, other accommodations, restaurants, cruises, and more. This involves sharing personal information with third parties, including online travel agencies, hotels, rental car providers, airlines, and others (collectively, “Travel partners”).

Please note that this Policy does not otherwise cover the use of personal information by third parties or their services, and we do not take responsibility for their privacy practices. Our Services are owned and operated by Empower Direct LLC. By visiting our website, whether on a computer, phone, tablet, or similar device (these are all referred to as a “Device”), you are accepting the practices described below.

OVERVIEW

What Information We Collect and How We Use It.

When you visit or use our services, we may generate information about you (e.g., information about your device while you use our website).

When you use our Services, we may obtain personal information we collect about you and/or your activity. We use technologies such as web beacons and cookies to automatically collect information about your interactions with the Services we offer. We may generate the following categories of personal information about you:

Device information. We automatically collect certain information about your device (e.g., your mobile device, computer, or tablet), including information about your hardware and software, device configuration, browsers, language, country of origin, IP address, and nearby networks when you visit or use our services.
Location information. We collect approximate location information about you, such as your city or, if you allow it, the precise geographic location data from your mobile device when you use the website.
The technologies we use to determine your location may include IP address mapping, Wi-Fi position, GPS signals, and cell tower position.
We may use and store this information to provide and improve our services' features, for example, to help you find a car rental or hotel near you. TripDealsToday does not have control over your device settings, but we do recommend enabling location services on your device so you can take advantage of the location-based features.
Usage/performance data. We also automatically collect personal information about the use of the Services, for example, your searches, the links you click on, travel itineraries, and referring URLs.
Inferences about you. To customize our Services and better tailor your user experience, we combine the information we collect or generate to draw inferences about your preferences and interests.
At all times, you can prevent the collection of geolocation information, but note that turning oﬀ location sharing may aﬀect certain features of our Services.

How is this Information Used?

We use your information to customize your experience and provide you with our services, show you bookings and transactions made with our travel partners, or provide you with more relevant advertising deals that may interest you.

We use your personal information for the following purposes (“Purposes”):

To facilitate and process bookings with our travel partners, which include providing you with the services, products, and functionality offered through our TripDealsToday website.
To operate and improve our Services, including using analytics to understand better how you use our Services for product, website, and service development and to enhance the user experience.
To customize your experience with our Services (e.g., by making inferences or combining different pieces of information about you to offer ideal results).
To provide information and services to travel partners, for example: providing user feedback and usage details.
To investigate and protect against fraudulent, unauthorized, or illegal activity.
To comply with our policies, procedures, and legal obligations, which include: Addressing litigation-related issues, complying with law enforcement or government authority requests, and exercising rights or obligations conferred by law.
Consent. To the extent that a legal ground described above would not apply to the processing of your personal information by us, we will seek your consent for a such specific purpose in accordance with applicable law (such as sending direct marketing messages by electronic means, like email, without exception from the requirement to obtain consent).

How Your Information is Shared

We share your information with our business or travel partners (including advertisers) with the sole purpose of providing and improving our Services.

We disclose the personal information we collect (or otherwise generate or obtain) as follows:

Sharing with Our Business Partners. We share your information with other third-party business partners for their own marketing purposes. The information collected through the use of our Services includes information about your flights, hotels, car rentals, or other travel accommodations choices and data we obtain about you through the use of cookies and similar technologies (e.g., the cities or destinations you searched for; price range, travel dates, and others).
Send you marketing communications and personalized offers with your consent or as otherwise permitted by applicable law.
For data analysis on how users use our platforms with the purpose of improving our services and developing new features and services that may interest our users.
Prevent, detect and investigate fraud and misuse of our services, data breaches, and other illegal activities.
Ensure compliance with applicable law.

How we Protect your Stored Information

We maintain technical, administrative, and physical security measures designed to protect your information.

When transmitting your information between your system and our system and/or between our system and those of the parties with whom we share information, we use encryption to protect the data.
We only authorize speciﬁc employees to access personal information, and they may do so only for permitted business functions.
We use intrusion detection systems and ﬁrewalls to prevent unauthorized access to your information. However, we cannot guarantee the security of information from unauthorized entry or use, hardware or software failure, or other circumstances outside of our control.

International Information Transfers

We operate internationally, and information about you may be transferred to or accessed by entities located in countries outside of your home country. To protect your information, any such international transfers will be made in accordance with applicable law.

CALIFORNIA

California Consumer Privacy Act Privacy Statement (“CCPA Statement”)

This CCPA Statement is related to the California Consumer Privacy Act (“CCPA”). It supplements our overall Statement with additional rights and applies to California residents.

Your rights under CCPA

California law allows its residents to request some details about how their personal information is shared with third parties or aﬃliated companies for marketing purposes, as of 1st January 2020.

California residents may also take advantage of the following rights:

You may request that we delete the personal information that we have collected from or about you. In our Statement, we explain in detail which are some of the reasons for which we will not be able to fully delete all information upon request, for example if we need to complete a transaction for you, to protect against fraudulent and illegal activity, to exercise our rights or to comply with a legal obligation.
Up to two times each year, you may request that we disclose the categories and pieces of personal information that we have collected about you, as well as the sources from which your personal information is collected, the commercial or business purpose for collecting your personal information, the categories of personal information that we have disclosed for a business purpose, any categories of personal information about you that we have sold, the categories of third parties with whom we have shared your personal information and if applicable, the business or commercial purpose for selling your personal information
You may opt out of our sale of your personal information to third parties for their direct marketing purposes upon request. If you opt out, we will not share your information with such third parties to use for their purposes unless you indicate to do so. To opt out, please send us a request in writing to the contact information below.

Disclosures

In compliance with the CCPA, we additionally make the following disclosures:

We collect the following categories of personal information:

Identiﬁers/Contact Information
Geolocation
Transactional information
Internet or other electronic network activity information
Visual and audio information and inferences drawn from the above.

We sell the following categories of personal information:

Identiﬁers/Contact Information
Internet or other electronic network activity information
Inferences drawn from the above.

We disclose the following categories of personal information for a business purpose:

Identiﬁers/Contact Information
Internet or other electronic network activity information
Commercial information
Geolocation
Visual and audio information and inferences drawn from the above.

Links to Other Websites

Our Services may contain links to other websites or services that are not owned or controlled by TripDealsToday, including links to the websites of our travel partners and other business partners (including advertisers).

Children

Our Services are not directed at or intended for use by children, nor do we knowingly collect information from children under 16 years of age.

Contact Us

If you have any questions about the way your personal information is stored or used or any other questions related to this Policy, please contact us using our Contact Us link.