Black Friday Car Frenzy

The term "Black Friday" usually elicits thoughts of crowded shopping malls and electronics stores. But savvy car shoppers know that Black Friday, the day after Thanksgiving, may be the best day to lease a car, according to car pricing researchers.

Between discounts from dealerships and manufacturers' incentives, the highest discounts of the year are available on Black Friday. Unlike typical Black Friday sales where customers know exactly what they'll pay for an item, car prices are individually negotiated the day of the sale, so it's difficult for customers to know ahead of time they'll be getting a deal. The bottom line, however, is that according to pricing analysts, the deals are usually better on Black Friday than the sales days immediately preceding and following it.

Car dealers are trying to cash in on the Black Friday shopping frenzy, and that may to lead to the bigger discounts found in the data. And while dealerships spend big money on marketing on that day, many don't see a large influx of customers. That can lead to extra large discounts for those in the know.

Adding to the sales pressure, Black Friday happens to fall very close to the end of the month in 2013. Car deals typically get better as the month goes on because many dealerships are approaching quotas they need to meet in order to get additional incentives from manufacturers.

As if that wasn't enough, dealers are also under pressure to clear out 2013 model year vehicles before the end of the calendar year. Those cars will be much harder to sell after Dec. 31, when they become "last year's" models.

At you will find all the right tools to visit your dealership informed.

What Our customers are saying

The lease rate I got by calling the dealer was $67 higher than the rate I got from Car Leasing Secrets. It’s all about the local competition. So happy with my Benz!
Cristoph Wiese
Athens, GA
This is probably the easiest way to get quotes and compare them. I got one from each dealer in my city. One of them was surprisingly low. The quotes are free. No worries there.
Kristen Fletcher
Albany, NY
What a great way to shop around! I wanted a Corolla. There’s only one Toyota dealership in my city but I got a quote for a Honda Civic and decided to go with that one because I got such a good offer.
Mark Dolan
Missoula, MT